Escape nicotine without white-knuckling, patches, or suffering. Built on the Two Monsters method.

How it works
Most quit-apps yell at you. nicoff teaches you to see the trap, then quietly walks you out.
Daily lessons show nicotine for what it is. The illusion that it helps you starts fading in days.
Your personalised quit timeline kicks in. Coach Sage is online 24/7 the moment a craving lands.
62 health milestones, 30 achievements, daily Sober Coins. Quit Together groups for the long road.
The method
Little Monster · physical
The body's nicotine hunger. Annoying, brief, and completely defeated by simply not feeding it. We track it minute-by-minute so you watch it die.
Big Monster · psychological
The belief that nicotine relaxes you, helps you focus, or makes you cooler. Daily lessons dismantle it piece by piece. No fighting required.
Coach Sage
Sage uses your answers, timing, triggers, and progress to give a clear reframe when you need one. No lectures. Just the next step.
Health timeline
From the first 20 minutes to the 15-year mark, watch your body recover in real time.
Stories from our beta testers, in their own words
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Jess, 26
Spent $400/month on vaping. nicoff helped me see I was paying to feel normal. 60 days free, saved $800 already.
Illustrative — composite of beta-tester feedback.
Connor, 24
I vaped for 6 years. Day 3 was hard, but nicoff's truth cards changed everything. Day 14 now and I feel incredible.
Illustrative — composite of beta-tester feedback.
Amir, 29
Hookah every evening for 3 years. Once I understood the trap, I lost all desire. 21 days and zero cravings.
Illustrative — composite of beta-tester feedback.
Erik, 27
Was going through a can of ZYN a day. The Two Monsters concept clicked instantly. 30 days free, gums healing.
Illustrative — composite of beta-tester feedback.
Mia, 31
Smoked since I was 17. Every other app told me to 'be strong.' nicoff showed me there's nothing to fight. I'm 45 days free.
Illustrative — composite of beta-tester feedback.
Why nicoff
Questions
3 days. $0.
Try nicoff free for 3 days, exactly how long the Little Monster needs to die. Then $1.15 a week if you stay.